Our vision is to contribute to a more inquisitive, informed Sweden. Our aim is to create content that engages, entertains and enriches - in the service of the public.
The official start took place on 4th September 1956. It was a flying start, the culmination of several years' trial programme transmissions. In 1969 a second national channel was added.
Today SVT operates four channels - SVT1, SVT2, SVT24/Barnkanalen (a childrens´ channel) and together with UR; Kunskapskanalen. Barnkanalen and SVT24 share the same channel ID.
All SVT channels are digital only. All are distributed via all kinds of platforms. The SVT-programmes can be viewed on SVT Play for 30 days after the first broadcast.
The corporate structure is a limited company owned by a foundation. It is financed by a compulsory licence fee for possession of a TV-set. The licence fee also finances public service radio (SR) and the Swedish Educational Broadcasting company (UR). 60 % of the revenues from licence fee provides for SVT. In 2017 the fee is 2.340 SEK (approx. 230 Euro) a year.
Rules and regulations
SVT programming is subject to the provisions of the Radio Act, to terms set out in the charter between SVT and the state as well as internal programming guidelines. The charter guarantees SVT´s independency of all pressure groups, political, commercial or otherwise.
One of the most important points is "to scrutinize authorities, organizations and private firms which exert influence over policy affecting the public, and cover the activities of these and other bodies".
SVT programming is non commercial. Advertising is not allowed but sponsoring of sports events is. The programming covers the whole genre spectre. SVT1 is the biggest channel and also receives the highest ranking by the Swedish audience.
SVT is together with the public service radio (SR) the most trusted Swedish media and enjoys a very good support from the Swedish TV audience.
Read more about SVT:s programmes on our B2B-site.
SVT operates six digital national channels. All are distributed by operators of the terrestrial digital net as well as via satellite and in cable and IP TV nets. There is also one international channel, SVT World.
SVT1 is literally the first of all Swedish tv channels and contains all genres. It is considered the best by the audience as well as being the biggest in Sweden. Events, drama, entertainment, culture, news and sports – SVT1 is the original.
A factual channel focusing on news, current affairs, factual and arts. A channel for viewers who want to follow their time and feel part of our world.
Sweden’s most fun and exciting channel for children. Entirely free from commercials, Barnkanalen is educational and inspiring, but never too scary.
Reruns on prime time and news for night owls.
The inquisitive channel. The best alternative for viewers who seek captivating, engaging programmes with depth.
The channel for Swedish speaking audiences outside Sweden. Broadcasts day and night, mainly Swedish programmes from all of SVT’s channels and UR (The educational public service company).
Contact & Key personnel
Need to get in contact with us?
Sveriges Television (SVT)
S-105 10 Stockholm
Phone: +46 8 784 00 00
Head office visiting address: Oxenstiernsgatan 26-34.
e-mail addresses: first firstname.lastname@example.org.
(please omit dots and circles!)
Managing Director: Hanna Stjärne
Programming Director: Lena Glaser
Director News, Current affairs & Sports: Jan Helin
Director of Programme Division: Maria Groop Russel
Director of News and Sports Division: Anne Lagercrantz
Director of Channels and Scheduling: Thomas Nilsson
Content Strategist and Format Acquisitions: Markus Sterky
Head of Programme Sales: Paulette Olofson
Head of Programme Acquisition: Stephen Mowbray
Director of Finance and Technology (acting): Marianne Falksveden
Director of Strategy: Jimmy Ahlstrand
Director of Human Resources and Communication: Sabina Rasiwala
Head of Legal Affairs: Henrik Grinbaum
Head of Audience & Programming Analysis: Tomas Lindhé
For more information or assistance please contact
SVT Communications Department
Technical Standards for Delivery of TV Programmes
In order to meet the highest professional standards, the technical quality of programmes/content and additional programme information delivered for broadcast or publishing, must be in line with the document Technical Standards for Delivery of TV Programmes to SVT.
This is true independent of programme form or intended plattform (broadcast, web or mobile).
If you have further questions about the Technical Standards, please contact your executive producer at SVT.
Download English language version (you will need both documents) here.